Tuesday, January 4, 2011

What Are You Afraid Of?

As a society, we are afraid of the wrong things: terrorism, tsunamis, weather, burglars, financial failure, etc. (I covered this in a former blog post: When Playing Safe Becomes Dangerous)

On the other hand, we're not afraid of things that should scare the shit out of us:

1. BAD FOOD: Pesticide and hormone laden industrial foods, nutrient depleted and over caloric fast food, excess sugar and caffeine that are all responsible for killer diseases like obesity, heart disease, diabetes and cancer.

2. STRESS: Another great killer. Too much worry and insane working schedules. Besides, do you you know a lot of happy workaholics?

3. NO PLAY: At some point in their life, most adults forget that the primary objective of having a job in the first place was to earn money to pay for the fun stuff. Somewhere along their career path, they developed a "lifestyle" and lost the notion of fun. Life was not meant to pay the bills.

4. TOO MUCH TV: The great inhibitor to clear thinking, personal growth and action oriented lifestyle. Too many people are turning their brain's 'off switch' too often. As a society, this is a major problem. (See my former Blog Post: The Great Divide)

5. DEPRESSION: Often a result of the 4 preceding points. Currently (at least in the Canada and the US, but I suspect the rest of the developed World is not too far), 75% of the population has taken, is taking or will take anti-depressor. While this is good news for pharmaceutical companies, it is a clear sign that something is wrong in the way we live.

6. A BORING LIFE: As someone famously said: "Most people are just stuff to fill graves with." or as Kevin Spacey yelled in The Ref: "What do you do, besides taking space." This should be the ultimate fear: a life devoid of purpose and fun, merely surviving and paying the bills. Yet, that's what 99% of people end up doing. 

How many people do you know really love life, enjoy every minute of it and make a difference in the World? Strive to be one.


“We live in a world of negative conditioning. The three big motivators are … fear, greed, and vanity. They drive the American sales process – and they drive the American salesperson. Our society preys on the fear factor. It’s in 50% of the ads we see (the rest are greed or vanity). Ads about life insurance for death and disability, stolen credit cards, anti-freeze for stalled cars, tires that grip the road in the rain, brakes that stop to avoid hitting a child on a bike, and security systems so your home won’t be robbed. If you see that crap enough, you become “fear-conditioned” ”. – Jeffrey Gitomer, Little Red Book of Selling

"I have known a great many troubles, but most of them never happened." - Mark Twain

“I would rather be ashes than dust. I would rather that my spark 
would burn out in a brilliant blaze than be stifled by dry-rot. 
I would rather be a superb meteor, every atom of me in magnificent 
glow, than a sleepy and permanent planet.” - Jack London

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