It explains what makes ideas "sticky" (i.e. easily remembered and shared) like, for exemple, the urban legend about the kidney theft ring.
It's not only a good complement to the Tipping Point, it is a great book for people who want to be heard (or who want their clients to be heard).
You'll learn about:
- the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers
- the Sinatra test
- the Mother Teresa principle
- the army chef who restores morale in Iraq
- How the campaign "Don't Mess with Texas" changed youth behavior in the lone star state
- Jared, the 425 pound fast-food dieter who inspired Subway's most successful advertising campaign
and a lot more...
A really good eye opener.
Thanks to my good friend Fabien Fayard for forcing me to read this book.
3 comments:
And you should also read The Dip by Seth Godin. It's about about when to quit (yes, really) and when to stick.
Read my comment here [french]
Thanks Chrystian, I'll read it. So far, all your books suggestions were right on. You definitely are on my top 10 lists of great minds.
In the meantime, after reading about the Dip on your blog, you should read this book by Blaise Cendrars L'Or (Gold). "I was the wealthiest man in the world, but gold ruined me."
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