Ok, ok, I admit, the title is not from me, it's from the excellent movie Crazy People with Dudley Moore and Daryl Hannah where a couple of geniuses and nutcases produce truly hilarious ad campaigns.
But back to business. Today, I received a very touching e-mail about the contribution that Yoplait made to the Canadian Breast Cancer Foundation. The website was made by my good friend and competitor Julien Brunet at Cri Communication. Check it out, it is quite nice.
I think cancer reaserch or any research to cure us from such terrible illnesses is a good thing, and I'm glad that citizens and corporations alike join in the fight, but...
It made me think about the way we think. Despite the fact that each of us has more or less 50% chances of dying from cancer, what do we do about it? Nothing.
We (sometimes) give to research. That's it, nothing more; despite the fact that it has been proven that cancer is greatly influenced by how we live and mostly how we eat. Who changes their habits or their diet to get away from cancer? No one.
We hope that we'll be lucky or that by the time we get cancer (God forbid), a cure will have been found. Doesn't seem very proactive and it is our lives that are at stake...
Take fast food for example.
Dr. William Castelli, the former director of the Framingham Heart Study, used to say, “When you see the Golden Arches, you’re on the road to the Pearly Gates.”
Americans however, never ate so much fast food. Here are 2 interresting facts from Eric Schlosser's fascinating book Fast Food Nation:
In 1970, Americans spent about $6 billion on fast food; in 2001, they spent more than $110 billion. Americans now spend more money on fast food than on higher education, personal computers, computers software, or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos, and recorded music – combined.
Anyone who brings raw ground beef into his or her kitchen today must regard it as a potential biohazard, one that may carry an extremely dangerous microbe, infectious at an extremely low dose. The current high levels of ground beef contamination, combined with the even higher levels of poultry contamination, have led to some bizarre findings. A series of tests conducted by Charles Gerba, a microbiologist at the University of Arizona, discovered far more fecal bacteria in the average American kitchen sink than on the average American toilet seat.
A BIG MAC anyone?