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Thursday, August 16, 2007

Harry Houdini Was a Lousy Magician

Ask anyone to name you a famous magician, and they are very likely to come up with Houdini, even though he wasn't a great magician and didn't have the stage presence and charisma of other performers of his time.

In fact, he wasn't even a magician, he was an escape artist.

He created a new genre and that was made him famous.

In this light, we can considerd him a pioneer of the Blue Ocean Strategy popularized by Cirque du Soleil where, instead of competing in a saturated market (red ocean), you create new markets (blue ocean).

If this kind of outside the box thinking lights your fire, I strongly recommend you to read The Big Moo, by marketing guru Seth Godin and friends. It is a sort of sequel to his bestseller book Purple Cow and it is very inspiring. You'll learn more about the Houdini story and other fascinating ideas.

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