Let My People Go Surfing

I am in the middle of Yvon Chouinard's amazing book Let My People Go Surfing and I couldn't wait to finish it before urging you to dive in it.

As founder of outdoor equipment and clothing manufacturer giant Patagonia, Chouinard is a well seasoned businessman. But that's the less interresting part.

What is fascinating is the story of this crafstman who became a reluctant businessman through a series of successes and failures.

And, more than anything else is how he uses his company and its ressources to make the world a better place. First by creating an inviting environment for his staff (and leaving them time to go surfing), then by investing millions of dollars of his profits to finance grassroots environmental organisations and inciting other companies to do the same through the 1% for the planet progam.

Finally, his vision and commitment turned his company into an example to follow for all of us business people who strive to change the World for the better.