Once again, BMW is a step ahead in terms of marketing. You'll remember their smart move with BMW films a couple of years ago. (Watch them again on YouTube - it's worth is, especially Star, by Guy Ritchie, starring Madonna.)
Now, in addition to their paper magazine, they have a new "Media" Website where you can learn about upcoming events, their cars, design, racing and much more. Of course, everything is video enhanced. Plus the site is cool.
These guys really take advantage of the Web to promote their brand. No wonder they are doing so well (yes, I admit, it helps that their cars rank among the best in the World too...)
Take a look at the site: BMW WEB TV