STRANGE WORLD

We live in a strange world where sleep deprived and stressed out people commute long hours to get in prison-like offices to work on meaningless jobs that will create no real value in the real world. They don't have true friends but a network of loose ties based on short term mutual use. They are looking for true love but never find it because their conception of love is a joke, a myth propagated by TV shows. They are looking for a princess or a prince but they never work on themselves to become a prince or a princess. Meanwhile, their kids are spending more time with strangers than with their own parents. In their world, the farmers producing their food and the teachers raising their kids earn (a lot) less than movie celebrities, professional athletes and stock traders. They live longer but sadder lives in weak bodies wrecked by refined foods, lack of physical activity, stress and bad posture - not to mention substance abuse. They want to save the animals of the worlds while eating factory produced meat. They give to charities helping foreign people on distant lands while their fellow citizens are living in the streets a few blocks away. They want to save the planet while being part of a consumer society doing the exact opposite. They burn tons of fuel to spend a week on the beach in exotic places they will never take the time to truly understand or appreciate. Every morning, they drink coffee from disposable cups going straight to already full landfills. They are against slave labour with their mouths, but their wallets buy products made by slaves: smartphones, sneakers, t-shirts. They pay ridiculous prices for worthless goods that they were told are desirable: small rocks (diamonds) and rags (designer clothing). They dream of a better life but don’t go after it. They sit idle in front of the TV, watching the latest show or sports game. They are afraid of terrorists, plane crashes, lurking thieves and dangerous animals even though these dangers are statistically insignificant. At the same time, they embrace what will surely kill them: fast food, idle lifestyle, obesity, stress and driving to work. The internet gave them access instantly and effortlessly to the whole breadth of human knowledge but they use it to gossip on social networks, share cat pictures and watch porn. They have no internal values to guide them and thus are walking in between lines that were drawn for them by laws, social norms and religion. Their education clipped their wings therefore they go after what objective was sold to them as desirable. They have lost the ability to question things, to doubt. They are fed edulcored news engineered by the ruling class. They have no idea as to why they are here and what they should do with their lives. And while they aimlessly slave away, their stupidity is killing the only habitat they will ever have. And then one day, after a meaningless life, their time and life energy forever wasted, they will die an unoriginal death. And the only thing that will be left is their trash in some landfill. This will be their legacy.

UNFUCK The World

Yesterday, I saw this picture on Facebook.

It made me think: Wow, people are starting to realize that no one is going to take us out of the mess we're in. Not the government, not the church, not any association. The only way out is individual action. We have to take the matter into our own hands and act.

By the way, if you'd like to order an Unfuck The World t-shirt (and help a charity at the same time): Change The World T-shirts

The RFP Delusion

You can bet there are a couple of RFPs behind our problem of a stadium

I guess the question I'm asked the most often is: "When you were sitting in that capsule listening to the count-down, how did you feel?" Well, the answer to that one is easy. I felt exactly how you would feel if you were getting ready to launch and knew you were sitting on top of two million parts -- all built by the lowest bidder on a government contract. - John Glenn, american astronaut

I already wrote about my hate of the RFP process in The worst way to choose a digital agency.

If you're buying a commodity product, a Requests For Proposal (RFP) might make sense because it is easy to compare vendors on a few, easily isolated variables like quality, price, speed, etc.

But when choosing a digital agency or for any kind of complex service, it is guaranteed to fail miserably.

To believe otherwise, you need to be either:

1. Retarded: You have no clue.

2. Be an accountant: You believe that anything worth measuring is easily measured.

3. Working in a purchasing department: Keeping your jobs requires you to not understand.

4. Employed by the the government or a multinational: You're not rewarded for results, you don't care and it's not your money.

Not only are RFPs inefficient in finding the right service provider, but you don't need to be a genius to figure out how easy it is to manipulate this kind of process. Humans are clever and imaginative and there are many many ways to work around the system. To believe otherwise would be foolish.

Marketing directors have the hassle to constantly deal with legal and IT and you think that they can't run circles around the purchasing guys? C'mon.

I can't recount how many times competitors have called me to play dummy on a RFP they wanted to participate in. Or how many marketing directors I have seen warp the process to favor the agency they wanted.

And I'm not the only one ranting against the RFP process.

How to Hire a Marketing Agency (if even Mr Nice Guy Mitch Joel is against it, there is a reason)
Why RFPs Don't Work (for the client OR the agency)
RFPs sucks - don't take my word for it
RFPs Sucks
Why Finding a Marketing Agency by RFP Sucks

Wake up and smell the coffee Ms Bueller. 

If you know someone who still believes in RFPs, please forward him this post. Who knows, they might wake up.

Psychological Obesity

In a previous post (The Great Divide), I stated the importance of feeding your mind. 

I am presently reading The Filter Bubble, an amazing book by Eli Pariser about how the Internet is filtering and shaping the information that is presented to you (thanks @fredericg for this one).

This paragraph stuck with me and I'm sharing it with you:

Our bodies are programmed to consume fat an sugars because they’re rare in nature… In the same way, we’re biologically programmed to be attentive to things that stimulate: content that is gross, violent, or sexual and that gossip which is humiliating, embarrassing, or offensive. If we’re not careful, we’re going to develop the psychological equivalent of obesity. We’ll find ourselves consuming content that is least beneficial for ourselves or society as a whole. – Danah Boyd

You Started a Company...

You’ve either started a company or you haven’t.  ”Started” doesn’t mean joining as an early employee, or investing or advising or helping out.  It means starting with no money, no help, no one who believes in you (except perhaps your closest friends and family), and building an organization from a borrowed cubicle with credit card debt and nowhere to sleep except the office. 

It almost invariably means being dismissed by arrogant investors who show up a half hour late, totally unprepared and then instead of saying “no” give you non-committal rejections like “we invest at later stage companies.” 

It means looking prospective employees in the eyes and convincing them to leave safe jobs, quit everything and throw their lot in with you.  

It means having pundits in the press and blogs who’ve never built anything criticize you and armchair quarterback your every mistake. 

It means lying awake at night worrying about running out of cash and having a constant knot in your stomach during the day fearing you’ll disappoint the few people who believed in you and validate your smug doubters.

I don’t care if you succeed or fail, if you are Bill Gates or an unknown entrepreneur who gave everything to make it work but didn’t manage to pull through. 

The important distinction is whether you risked everything, put your life on the line, made commitments to investors, employees, customers and friends, and tried – against all the forces in the world that try to keep new ideas down – to make something new. 

- Chris Dixon

Walk the Other Way

How many people you know are really happy and enjoy life to the fullest? Probably not that much. 

Do these same not so happy and quite boring people give you advice? All the time. 

And why would you listen? If you apply the same recipe, you'll end up with the same meal.

Each time someone gives you a piece of advice, always ask yourself how great is that person really doing in that specific field and in her life in general; especially if you didn't ask for her opinion in the first place. 

Common knowledge and social norms are worth challenging and never, ever do something because "everybody is doing it" - that's the lamest excuse and an insult to your own sound judgment. It has been used to justify anything from genocides to looting and riots - even bureaucracy. 

Do something because you believe it is right; not because everyone else is doing it. 

Always be wary of crowd movements. When a herd moves, it generally is toward the slaughterhouse. 

Blaze your own path. Walk the other way. 

***

 The price of being a sheep is boredom. The price of being a wolf is loneliness. Chose one or the other with great care.

Cocaine Culture

There’s no question in my mind that the dangers of cocaine have been wildly exaggerated by the antidrug lobby. Oh, I’m sure it’s not good for you, but you can certainly enjoy it recreationally, assuming you have disposable income and you hate yourself. 

Unlike pot or mushrooms or liquid Vicodin, it doesn’t shift reality; it just makes reality louder, brighter, and more interested in the availability of fashionable footwear. It makes you feel like you’re walking down the street – minding your own business- and the smartest, most attractive person you’ve ever met  suddently jumps out from behind a bush and gives you a compliment. This sensation lasts between 16 and 21 minutes, after which you become singularly obsessed with finding more cocaine. 

That desire  forces you to enter “cocaine culture” (at least for one night). Cocaine culture contains the worst of everything: the worst conversations, the worst friendships, and the worst kind of unspeakable joy. But the instant you’ve received a powdery compliment from this imaginary stranger, entering cocaine culture becomes the goal of your entire evening. 

People who want cocaine will lie about anything; people will surrender integrity they never had to begin with. To get free cocaine, women will have sex with men they normally wouldn’t dance with. Cocaine makes you more popular, but also less likable; cocaine makes you feel guilty in advance. 

When you snort cocaine, you consciously allow yourself to become foolish in the hope of seeming cool, and that’s the worst choice any smart person can make. This is why I am not a Cocaine Person, and this is why I will (probably) never become a Cocaine Person. 

- Chuck Klosterman, Killing Yourself to Live

These are the things you should invest in

Most people buy things they don't need with money they don't have to impress people they don't like.

Not that I wish you such a misfortune, but let's imagine for a second that you lost your job, status, money and all physical possessions: house, car, clothes, accessories, etc.

What would be left? Would you still be you?

The answer lies in what cannot be taken away in such a sweep:

1. Your physical health
2. Your good memories
3. The sincere relationships you have with decent people
4. Your knowledge and skills

These are the things that truly make you YOU.

These are the things that you carry along when the rest has been taken away.

These are the things you should invest in.

The Forgotten

I am not sure that Watchmen is that great of a movie, but I sure like the camera works and imagery. Oh! And the intro  to the Dylan song The Times They are a changin is awesome.

Made me wonder about alternate past and futures as Richard Bach liked to call them, but most of all about everything we forget so fast and how the little we remember is warped by the passage of time.

As Chuck Klosterman said: the strength of your memory dictates the size of your reality. 

Twiggy, 1967

Here's a quick list of people and things buried by the sands of time. Do you have any to add?

Supermodel
We already barely remember Cindy Crawford and Elle McPherson, supermodels of the '90s; but who can remember Twiggy? Yet she was the first international supermodel and a fashion icon of the '60s and '70s.



Scientist
R. Buckminster Fuller as you certainly don't recall, was one of the greatest scientists of the 20th century. He published over 30 books, invented the geodesic dome (you can admire on in Montreal by the way - the Biosphere on île Ste-Hélène was designed by Fuller as the US building for Expo 67) and was awarded an incredible number of patents. His book Critical Path remains a must read by any serious thinker.


Car

Duesenberg, 1935

The lavish Duesenberg was among the most popular luxury cars of the '30s as well as a status symbol in the United States and Europe, driven by the nobility, rich and famous like Clark Gable, Gary Cooper, Al Capone, Greta Garbo, Howard Hughes, Mae West as well as members of the European royalty such as the Duke of Windsor.


Book
She, published in 1887 by British novelist H. Rider Haggard is a classic of the lost world genre. It sold 83 million copies in 44 languages, that's more than Da Vinci Code and twice as much as Harry Potter. Have you read it? Take a look at the most popular books of all time.


Music Band
The Backstreet Boys were all over the place in the '90s, and where are they now? Ok, ok, I know, they are on tour with fellow '90s boys band New Kids on the Block and they're even coming to Montreal on June 7th. But hey, it's an anecdote. Back in the days, these teens sold 130 million albums! 130 million f**ing albums!! That's more than Billy Joël, Britney Spears, Bryan Adams, Depeche Mode, Guns'N'Roses, Kiss, Pavarotti, Mettalica, Phil Collins, Rod Stewart, Scorpions, Eminem, The Doors, Iron Maiden, Prince, Van Halen, Bob Dylan, Coldplay, Duran Duran, Lady Gaga, Motleÿ Crüe, Oasis, Nirvana, Pearl Jam or REM...

Airport
50 years ago, Gander Airport in Newfoundland was the busiest airport in the world and was lavishly renovated in 1959 to be Canada's flagship airport and impress the rest of the planet. Today, it sees only cargo and local flights. See my previous post The Forgotten Airport

Sea

Remains of the Aral Sea

The mighty Aral Sea in Central Asia was once the 4th largest lake in the world. In the 1960's the soviets decided to divert its waters to grow cotton and cereals in the desert. Today, it lost 90% of its surface while its salinity increased exponentially. The surrounding landscape is littered with dying land and rusting ships clouded in dust storms.

Billionaire 
Andrew Carnegie was a steel magnate who dominated the US business world of the late 19th and early 20th century. Technically, he was not a billionaire, but his fortune evaluated at $485 millions would be the equivalent of roughly $300 billions in today's money. A Scottish immigrant who started from scratch, Carnegie rose to success through his intelligence and hard work. At a very young age, he decided that he would spend half his life amassing wealth, and the other half giving it all away. And he did! Those having read Napoleon Hill's Think & Grow Rich will remember him talking profusely about the old Scott. He is also mentioned by Jim Rohn in his book Living and Exceptional Life, but the vast majority of the world has no idea who he was.

Actress

Ursula Andress

Ursula Andress was the first Bond Girl. She played alongside Sean Connery in the iconic Dr. No (1962). Although Jean-Paul Belmondo is one of my favorite actors, I must admit I am quite jealous of the sabbatical he took to sail around the world with the beautiful Swiss actress and her famous white bikini.

Author & Journalist
Joseph Kessel was probably the most influential writer and journalist of the French speaking World during the 20th century. The guy was everywhere: The Irish Civil war, WWI, with the artists of L'entre deux guerres in Montmartre, the Bolshevik tide and the fall of the tzars, the rise of Hitler, the Spanish Civil War, WWII, the French Résistance, and any significant event of the 20th century. Hell, he even managed to get the 1st visa ever issued by the newly formed state of Israel. Yes, he was first there too. He was elected at the prestigious French Académie Française and published over 80 books. At one point in time, he had met everyone that mattered and rubbed elbows with the stars, royalty, spies, army officers, artists, chefs and of course, renegades, mobsters and outlaws. Personally, I consider his classic Tous n'étaient pas des anges one of the best adventure books of all time. Yet, try to find any of his work in bookstores today. Good luck.

Airline
Pan Am (Pan American World Airways) once was a cultural icon of the 20th century and the unofficial flag carrier of the United States. It went bust in 1991.

And there are thousand other kings, queens, cities, cultures, civilization, languages, empires and conquerors once believed to be eternal and whose names are now forgotten.

I met a traveller from an antique land
Who said: "Two vast and trunkless legs of stone
Stand in the desert. Near them on the sand,
Half sunk, a shattered visage lies, whose frown
And wrinkled lip and sneer of cold command
Tell that its sculptor well those passions read
Which yet survive, stamped on these lifeless things,
The hand that mocked them and the heart that fed.
And on the pedestal these words appear:
`My name is Ozymandias, King of Kings:
Look on my works, ye mighty, and despair!'
Nothing beside remains. Round the decay
Of that colossal wreck, boundless and bare,
The lone and level sands stretch far away". 

- Percy Bysshe Shelley (and it was quoted in Dead Poets Society, another forgotten movie).

It has been said that we are alive as long as other people remember and tell our stories.

What about you? Who will remember you? 

Reverse Thinking on the Stolen Day

Let's say that instead of having a normal day today, you just didn't wake up this morning and slept until tomorrow morning. Or that some kind of Adjustment Bureau folks just erased the whole day.

Ultimately, what kind of a difference would that unique stolen day make in your whole life? After all, if you live to be 80 years old, that makes a total of 29 220 days.

I think this one should be analyzed in reverse.

If removing a single day from your life doesn't make a difference, then you're not living intensely enough.

Life is just that: a sum of individual days.

If every day is awesome, it is impossible to have a bad life.

So, make every single day count. Starting today.

How good is your coffee?

Every time you visit a business, be it to buy a product, sell your services or apply for a job, it is always a good idea to try to read between the lines and feel what the people you meet aren't telling you.

Take a look at the employees: Young? Old? Cheerful? Tired? Looking at the carpet?

What does the place looks like: Old dusty furniture? Ugly expensive stuff? Bland and corporate? Messy or structured in an obsessive-compulsive way?

I could go on and on, but there's one easy and fail-safe way to judge a business: its coffee.

Trying a company's coffee is akin to visiting a restaurant restroom to get an idea of its kitchen salubrity.

If the coffee is bad, it can only mean 3 things: 

1. They hire dumb people. I mean, how hard is it to make relatively good coffee?

and/or

2. They tolerate mediocrity and don't care about drinking bad coffee all day. It's just the way it is.

and/or

3. They are cheap bastards saving nickels and dimes on the coffee they serve their employees and clients.

In any case, it's off to a bad start.

***

For all of you coffee lovers, go and raise the bar.

If you're a small group and want to simplify your life, try small automated machines like the Nespresso or Jura.

If you're purists, get a real espresso machine, a water filter and some great coffee in beans.

Here in Montreal, the best place to get great coffee and espresso machines is Terra Café. Carlo Granito, the owner, is not only a real coffee aficionado, but his passion is contagious and he gives really good service.

Ugly People All Over The Country

 

We teach them to take their patriotism at second-hand; to shout with the largest crowd without examining into the right or wrong of the matter--exactly as boys under monarchies are taught and have always been taught. We teach them to regard as traitors, and hold in aversion and contempt, such as do not shout with the crowd, and so here in our democracy we are cheering a thing which of all things is most foreign to it and out of place--the delivery of our political conscience into somebody else's keeping. This is patriotism on the Russian plan.
 - Mark Twain

It's election time again in Canada. 

What a great moment to ponder not only about the broken promises of so many politicians, but even more so about the fact that the vast majority of voters don't remember (and don't care) what those unkept promises were. The best argument against democracy, said Winston Churchill, is a 5 minutes conversation with the average voter.

This year again, I will vote for 2 reasons: The first one is that I'd rather cast my vote for what I consider the best part of a bad choice (selecting the tallest midget) rather than trust the rest of the population to do it for me. The second and most important one is that it will give me the right to bitch for the next 4 years or so. Because if you don't even care to vote in a democracy, you don't have the right to complain. 

There's one thing that amazes me though and that is, in my opinion, a powerful testimony to the fact that our politicians are old timers stuck in the past (even the young ones) and that the voters are a bunch of sheep (I was about to say morons, but I'll keep it to myself): those damn blue, red and orange placards all over the country. 

My God! How low can we go? Ugly people's faces placarded from Newfoundland to Vancouver. All of them with fake smiles, lousy haircuts and cheap three-piece suits. Beyond the visual pollution and the insult to our intelligence, what a f**ing waste of money and unnecessary pollution.

Let me finish by quoting H.L. Menken:  « Democracy is also a form of religion ; it is the worship of jackals by jackasses. »

Clown Country

I am in the process of reading The Post-petroleum Survival Guide and Cookbook by Albert Batès. There's a lot of interesting stuff in there, even if I don't agree with the author's vision of the World that I find a bit simplistic. But hey, I don't have half his credentials so who am I to judge?

I couldn't resit sharing this quote I found in the book: 

The United States is the wealthiest nation in the history of the world, yet its inhabitants are strikingly unhappy. Accordingly, we present to the rest of mankind, on a planet rife with suffering and tragedy, the spectacle of a clown civilization. Sustained on a clown diet rich in sugar and fat, we have developed a clown physignomy. We dress like clowns. We move about a landscape filled with cartoon buildings in clown-mobiles, absorbed in clownish activities. We fill our idle hours enjoying the canned antics of professional clowns. We perceive God to be an elderly comedian. Death, when we acknowledge it, is just another pratfall on the boob tube. “Bang! You’re dead!” – James Howard Kunstler, 2005

Oh, and for my fellow Canadians always looking for ways to laugh at the Americans (little kids always bitch about big boys - usually behind their backs), we're not  that better here than in the States.  

The Love Brigade in NYC Subway

Hats off to these guys.

I'm seriously thinking about buying a megaphone and having the same kind of fun every morning on the Montreal Subway.

The Pirate Who Vowed to Save the Whales

When I was a kid, I dreamed, among other things, to someday be a modern day Captain Nemo that would hunt down and sink whaling ships and other criminals of the seas.

Well, while I was only dreaming, a gruff and brilliant sailor went ahead and did it - in spades.

The Gojira

Captain Paul Watson dedicated his life to save the whales and dolphins. He's no ordinary activist, and staging protests and signing petitions is not his forte. He is a man of action, driven by results.

In fact, he left Greenpeace 35 years ago because they were too soft and founded his own organization Sea Shepherd.

His life reads like a novel. He rammed whaling ships, was imprisoned, shot at, infiltrated criminal organizations, rubbed shoulders with movie stars and is at the helm of a fleet of black, fearsome ships sporting pirate flags.

Armed with a flair for media attention, a talent for fundraising and, most of all, an impressive list of accomplishments, he is raising an army of good pirates to help protect the sea creatures.

Basically, he does what governments should be doing - enforcing international law.

I strongly suggest you visit the Sea Shepherd Website and YouTube Channel and, if possible, support to the cause.

The wicked are always surprised to find that the good can be clever. – Marquis De Vauvenargues

The Secret of Success

Someone (I think it was Elbert Hubbard) once said: The secret of success is that there is no secret of success. 

I kinda agree. There are multiple factors involved in achieving a certain degree of success. The first one is being able to define success. That is where problems usually start.

But if you had to point out the most important success factor to be happy in life and succeed at anything you wanted, what would it be?

Here's my take: Surround yourself with great people. 

Corollary: Flush out all the negative people, the energy vampires, the one-person recessions, the amoral, the boring, the average and well, 99% of humanity. Stick with the 1% that matters.

It is impossible to fail in life if you're only surrounded by bright, talented, kind, curious, generous and happy people.

On the other hand, you only need one negative person to ruin your life.

In a previous post (It Doesn't Really Matter How Big Your Network Is), I talked about a network's depth vs its spread and stated that:

True wealth is the number of doors in the World where you can go knocking uninvited and crash on a sofa for the night.

But to attract great friends, you must yourself work hard to be the best friend you can be. This is the hardest part.

 ***

I just got back from a snowboarding trip in Fernie (BC) with awesome friends. Exceptional people endowed with a great attitude, hyperactive intellects, unbridled curiosity, a wonderful sense of humor and outstanding ethics. What could have been an average ski trip became an experience that I'll be happy to remember 10 years from now.

They provided the inspiration for this post. 


It's always the same thing. It doesn't matter where you're going. What matters is who's coming along for the ride.

Rooftop Farming

I love crazy ideas. Especially crazy ideas that have the potential to make the World a little better.


What can be better than green rooftops? Green rooftops that you can eat.  


Hats off to Mohamed Hage and his team at Lufa Farms in Montreal.

They built a 31,000 square foot greenhouse on top a Montreal office building where they grow 25 varieties of vegetables and plants without using pesticides or herbicides of any type.

The farm uses a variety of hydroponic and drip farming techniques and by doing so, gives the plants exactly what they need for optimum growth and results in the same crop yields of a farm more than 10 times its size.

The farm also incorporates many energy and sustainability features – among them: collecting rainwater for use on the farm, recirculating all irrigation water, and providing an energy-saving shield to the office building below.


Here's why they decided to become urban farmers:  
We concluded that the fundamental problem getting fresh food was that food is often grown far away from where it is eaten. This meant that our food – whether grown in Quebec or in South Africa – would be handled, packaged, shipped, stored, refrigerated and reshipped perhaps dozens of times before it could appear on our dinner plates. And all along the way, it would become less fresh, less nutritious, less tasty, and be exposed to more potential hazards. The obvious truth was that it would be almost impossible to be truly fresh. 

Our vision is a city full of rooftop farms.  Some see our farm as small, but we have discovered that it has a big potential. It does more than grow vegetables. It allows land previously lost to urban development to be farmed again. Its year-around farming operations help and the roofs they protect will combat the warming of our cities. It minimizes the distance, time, and handling of food between you and us and it allows us to grow traditional and highly nutritious produce instead of only semi-tasteless varieties that ship and store well. Not least, it directly involves the consumer in a relationship with a local farm.

And there's another very good reason to grow more food locally: reducing transport.

1. This gives fresh, local and organic food an advantage over food imported from halfway over the World.
2. It reduces pollution emanating from transport.
3. It significantly reduces future transportation costs.

Let me explain. The price of gas will go nowhere but up in the future as we have passed World Peak Oil Production in 2005. Oh, sure, there is plenty of as left. Maybe for another 30 to 50 years, but it's farther, deeper and of lesser quality than what we've been extracting so far thus, it will be more expensive. 

I bet that in the near future, we'll see more and more urban farmers.

Dreamers

All men dream: but not equally.
Those who dream by night in the dusty
recesses of their minds wake in the day
to find that it was vanity: but the dreamers
of the day are dangerous men, for they may
act their dreams with open eyes, to make it
possible.


- T.E. Lawrence, The Seven Pillars of Wisdom

The Greatest Tool In The World Has No Owner's Manual

"The brain is the most complicated material object in the known universe. If you attempted to count the number of connections, one per second, in the mantle of our brain (the cerebral cortex), you would finish counting 32 million years later. But that is not the whole story. The way the brain is connected – its neuroanatomical pattern – is enormously intricate. Within this anatomy a remarkable set of dynamic events take place in hundredths of a second and the number of levels controlling these events, from molecules to behavior, is quite large." – Nobel laureate Dr. Gerald Edelman, director of the Neurosciences Institute

When I was a kid, we were told that the average human used less than 2% of his brain's real capacity. Looking at the World today, it think it might be even less.

However, we can try to do better. And with that idea in mind, the compulsive reader that I am has read a couple of books on the subject.

Here are three that stand out and can help you learn a little more about your brain and how to use it more efficiently. They are he closest we have to an owner's manual.

1. Making a Good Brain Great - Daniel G. Amen


2. Brain Rules - John Medina


3. Seeking Wisdom, From Darwin to Munger - Peter Bevelin

Read them. You'll be AMAZED.

And please, spread the word.

If enough people make an effort, maybe we can reach 3%...

Keep People Afraid So They Don't Think Too Much

A well intentioned friend of mine (who happens to work in the Internet Industry) recently sent me this video: Smartphones pictures poses privacy risks in an e-mail that read:

Hi everyone, something all BB users should be made aware of ...
  You MUST see this, the consequences are scary.
  
            If you have a Smartphone you need to watch this...

            This is something that everyone needs to watch...........Think children or grand children

***

If you listen to the video from NBC Action News, it jumps at you at how stupid they think their public is. This is an all surface no depth story focusing on the lowest form of manipulation to make parents fear that someone will stalk their kids using the Internet.

Notice at how the policeman calls criminals "the bad guys". If you've seen a couple of recent war documentaries (No End in Sight, Restrepo), that's exactly how a lot of US soldiers call enemy troops: "the bad guys". This illustrates very well how chillingly simplistic is the reasoning process of some people we allow to carry guns and who are supposed to protect us. 

I'm glad a few lucid people commented on this video on YouTube.

Before panicking, consider a few simple things:

1. Isn't this retarded news story giving ideas to the stalkers out there? 

2. How easy is it to extract the geographic info from the pictures posted? I mean, if you spend your time stalking kids in parks, you don't have too much time to develop computer skills.

3. If someone has access to pictures of your kids online (via Facebook mainly), it normally is because YOU gave them access. Therefore, we can safely assume they are not stalkers. Otherwise you're pretty dumb and you already have bigger problems than anythings the news can teach you.

4. If someone wants to stalk your kids, do they really need an internet connection? Isn't it just as easy to hang around schools and parks? Remember, stalkers existed before the Internet.

5. How many kids fall victims to stalkers in the USA every year? Few (115 in 2007 - for a population of approximately 300 million), but since each is a real tragedy, the emotional impact is huge. However, statistically, it remains very improbable.

6. Why are they (news/TV networks/Big media conglomerates) trying to scare us? Remember in Michael Moore's Bowling for Columbine when it mentions that: "...over a period when homicide rates were falling, media coverage of murder increased by 600%."


Do I think it is important, especially as parents, to be careful about the info we publish online. Absolutely.

Do I think that "bad guys" are lurking in the shadows and following my every move online. No.

There's a fine line between being prudent and being paranoid.

You want to protect your kids from life's sharp edges? Teach them to think.

A good start would be to turn off the TV and open a book.